Digital Mortar

If you are a business owner then you may be aware that there are peak hours in the day when a lot of customers arrive at your business. However, your staff may not be well prepared to deal with all of them. Long lines can result in customer dissatisfaction and can cause you to lose loyal customers in the long run. No business owner wants the most essential part of the customer journey – the purchase – to be one of friction. So, to get rid of this issue, you can get queue management solutions from a trustworthy company. This can help you better manage your staffing and queues in real time so you can improve revenue and customer satisfaction. However, if you are still not sure about getting queue management solutions then we can help you. We have listed down a few benefits of using queue management software. 1. Real time view.Knowing your exact line length(s) – right now – at all registers and business locations can enable you or your on-location managers to make intell...

Analyzing what is going on in your retail environment is one of the best ways to optimize customer experience, staffing strategies, merchandising and layout. With Digital Mortar hardware and software solutions the entirety of a store layout, ranging from supermarket, mall, big box or flagship, can be tracked. The resulting data are individual, anonymized customer records that provide end to end paths with geolocations updated sub second and location accuracy of better than 1 foot (0.3 meters). That information is positioned onto a flexible map of the store environment to enable analysis of where customers go first/next/last, which areas engage, how well displays convert, if sections are understaffed or overstaffed and when cashwrap queues form. For retailers serious about optimizing their stores, in store shoppers tracking should be strongly considered. Deploying excellent full journey tracking presents challenges, but with the help of Digital Mortar, you can get severa...