Digital Mortar: Your In-Store Tracking Partner

Analyzing what is going on in your retail environment is one of the best ways to optimize customer experience, staffing strategies, merchandising and layout. With Digital Mortar hardware and software solutions the entirety of a store layout, ranging from supermarket, mall, big box or flagship, can be tracked. The resulting data are individual, anonymized customer records that provide end to end paths with geolocations updated sub second and location accuracy of better than 1 foot (0.3 meters). That information is positioned onto a flexible map of the store environment to enable analysis of where customers go first/next/last, which areas engage, how well displays convert, if sections are understaffed or overstaffed and when cashwrap queues form.

For retailers serious about optimizing their stores, in store shoppers tracking should be strongly considered.

Deploying excellent full journey tracking presents challenges, but with the help of Digital Mortar, you can get several advantages.

1. Metrics. Firstly, Digital Mortar is the most advanced retail customer analytics tool on the market and consolidates a broad array of shopper behaviorally descriptive behaviors into a set of metrics. It is easy to compare performance across multiple locations, within a single store, across day/time parts, seasonally and more with the available metrics. Available metrics include traffic, time spent, shop rate, conversion rate, shopper to associate ratio and more. What’s more is metrics are available for any tracked area of the store down to a single square foot.

2. Hardware. Digital Mortar uses the most advanced people tracking hardware available including 3D/stereoscopic cameras, LiDAR sensors and Bluetooth tracking. The software platform is hardware agnostic so clients can pick the type of tracking hardware that best meets their analytical needs, is most conducive for the store environment and fits within their budget.

3. Services. Analytical professional services are available for clients that choose to leverage Digital Mortar’s expertise maximizing the value of our in store tracking data. Digital Mortar can support the rollout of in-store A/B testing programs or create and deliver analytic roadmaps that provide new learnings on an ongoing basis. There is also the option to have your own internal resources be trained by Digital Mortar.

In the future it will be essential to understand your physical stores with the same data and detail as an ecommerce presence. It is not possible to optimize what is not measured and smart retailers will increasingly relay on customer journey data to drive decisions.

With a product like Digital Mortar in place a retailer can expect to increase sales through better layout and merchandising decisions while reducing labor costs through more efficient staffing models.

For more information, visit: https://digitalmortar.com/

Comments

Post a Comment

Popular posts from this blog

Top 3 Benefits Of Using A Queue Management Software

Image
If you are a business owner then you may be aware that there are peak hours in the day when a lot of customers arrive at your business. However, your staff may not be well prepared to deal with all of them. Long lines can result in customer dissatisfaction and can cause you to lose loyal customers in the long run. No business owner wants the most essential part of the customer journey – the purchase – to be one of friction. So, to get rid of this issue, you can get queue management solutions from a trustworthy company. This can help you better manage your staffing and queues in real time so you can improve revenue and customer satisfaction. However, if you are still not sure about getting queue management solutions then we can help you. We have listed down a few benefits of using queue management software. 1. Real time view.Knowing your exact line length(s) – right now – at all registers and business locations can enable you or your on-location managers to make intell...
Read more

Why Track Your Stores?

Image
  Technology, such as LiDAR and 3D sensors, is now available to track the end-to-end customer (and associate) in store tracking . Getting to see how people move, flow and path in real-time or playback is totally cool, but what business purposes does it serve? In this article we’ll explore just a few in store customer tracking capabilities– • Display Optimization Your visual merchandisers work hard to create compelling, interesting displays, but are they working and how could they be better? That’s virtually impossible to answer until you can determine pass-by interaction and conversion rates for the display. In-store people tracking technologyenables all of those metrics down to the one-foot level – so you can even determine what sides/positions of a display are most/least effective. If you are a multi-location retailer, just think how powerful it would be to perfect a display’s layout through measurement and testing BEFORE you roll it out to all your store location...
Read more

You Can’t Optimize What You Don’t Measure: Why All Physical Spaces Will Be Measured

Image
In the digital era it is incomprehensible to roll out a web site or app without measurement.  If all you know is what is sold, and not what happened inside the site, then it is impossible to understand and optimize the funnel.     Physical environments, like stores, are similar.  If you do not know what happened inside the store – how many people entered, where they went, if they interacted with merchandise, etc. – it is impossible to optimize the funnel.  There is too much opportunity to improve customer experience and operational efficiencies of physical environments to conceive that measurement of physical environments will not catch up with that of digital ones.  Digital Mortar offers a people tracking technology that delivers the capabilities of a digital measurement solution for the physical world.  It offers historical and real time tracking for every journey within a physical environment from the moment someone walks in, to...
Read more