Digital Mortar

 Have you ever wanted to levitate above your store or any type of physical location so that, in real time, you could see where every customer and associate is located – and then pivot associates to be in the most advantageous position to maximize revenue, customer satisfaction and efficiency?  That’s possible today.      Digital Mortar has released a real time occupancy tracking module to their existing industry leading retail store customer tracking software that allows retailers to see a bird’s-eye real-time view of the store.  The solution is fully anonymized, GDPR compliant and compatible with any store layout ranging from a small mall footprint to multi-floor big box/department stores. The software can give managers or executives, who are in backroom offices or offsite entirely, the ability to manage as though they are in all places at once.   The software can trigger automated notifications when any number of occupancy, wait ti...

  Technology, such as LiDAR and 3D sensors, is now available to track the end-to-end customer (and associate) in store tracking . Getting to see how people move, flow and path in real-time or playback is totally cool, but what business purposes does it serve? In this article we’ll explore just a few in store customer tracking capabilities– • Display Optimization Your visual merchandisers work hard to create compelling, interesting displays, but are they working and how could they be better? That’s virtually impossible to answer until you can determine pass-by interaction and conversion rates for the display. In-store people tracking technologyenables all of those metrics down to the one-foot level – so you can even determine what sides/positions of a display are most/least effective. If you are a multi-location retailer, just think how powerful it would be to perfect a display’s layout through measurement and testing BEFORE you roll it out to all your store location...