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You Can’t Optimize What You Don’t Measure: Why All Physical Spaces Will Be Measured

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In the digital era it is incomprehensible to roll out a web site or app without measurement.  If all you know is what is sold, and not what happened inside the site, then it is impossible to understand and optimize the funnel.     Physical environments, like stores, are similar.  If you do not know what happened inside the store – how many people entered, where they went, if they interacted with merchandise, etc. – it is impossible to optimize the funnel.  There is too much opportunity to improve customer experience and operational efficiencies of physical environments to conceive that measurement of physical environments will not catch up with that of digital ones.  Digital Mortar offers a people tracking technology that delivers the capabilities of a digital measurement solution for the physical world.  It offers historical and real time tracking for every journey within a physical environment from the moment someone walks in, to the time they leave.  Testing and opti
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Real Time Store Tracking

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 Have you ever wanted to levitate above your store or any type of physical location so that, in real time, you could see where every customer and associate is located – and then pivot associates to be in the most advantageous position to maximize revenue, customer satisfaction and efficiency?  That’s possible today.      Digital Mortar has released a real time occupancy tracking module to their existing industry leading retail store customer tracking software that allows retailers to see a bird’s-eye real-time view of the store.  The solution is fully anonymized, GDPR compliant and compatible with any store layout ranging from a small mall footprint to multi-floor big box/department stores. The software can give managers or executives, who are in backroom offices or offsite entirely, the ability to manage as though they are in all places at once.   The software can trigger automated notifications when any number of occupancy, wait time and customer to associate ratio thre
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Why Track Your Stores?

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  Technology, such as LiDAR and 3D sensors, is now available to track the end-to-end customer (and associate) in store tracking . Getting to see how people move, flow and path in real-time or playback is totally cool, but what business purposes does it serve? In this article we’ll explore just a few in store customer tracking capabilities– • Display Optimization Your visual merchandisers work hard to create compelling, interesting displays, but are they working and how could they be better? That’s virtually impossible to answer until you can determine pass-by interaction and conversion rates for the display. In-store people tracking technologyenables all of those metrics down to the one-foot level – so you can even determine what sides/positions of a display are most/least effective. If you are a multi-location retailer, just think how powerful it would be to perfect a display’s layout through measurement and testing BEFORE you roll it out to all your store locations. T
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Top 3 Benefits Of Using A Queue Management Software

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If you are a business owner then you may be aware that there are peak hours in the day when a lot of customers arrive at your business. However, your staff may not be well prepared to deal with all of them. Long lines can result in customer dissatisfaction and can cause you to lose loyal customers in the long run. No business owner wants the most essential part of the customer journey – the purchase – to be one of friction. So, to get rid of this issue, you can get queue management solutions from a trustworthy company. This can help you better manage your staffing and queues in real time so you can improve revenue and customer satisfaction. However, if you are still not sure about getting queue management solutions then we can help you. We have listed down a few benefits of using queue management software. 1. Real time view.Knowing your exact line length(s) – right now – at all registers and business locations can enable you or your on-location managers to make intell
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Digital Mortar: Your In-Store Tracking Partner

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Analyzing what is going on in your retail environment is one of the best ways to optimize customer experience, staffing strategies, merchandising and layout. With Digital Mortar hardware and software solutions the entirety of a store layout, ranging from supermarket, mall, big box or flagship, can be tracked. The resulting data are individual, anonymized customer records that provide end to end paths with geolocations updated sub second and location accuracy of better than 1 foot (0.3 meters). That information is positioned onto a flexible map of the store environment to enable analysis of where customers go first/next/last, which areas engage, how well displays convert, if sections are understaffed or overstaffed and when cashwrap queues form. For retailers serious about optimizing their stores, in store shoppers tracking should be strongly considered. Deploying excellent full journey tracking presents challenges, but with the help of Digital Mortar, you can get severa
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